Roxanne Albin President Applied Financial Services-Inc.

Roxanne Albin, MBA, President

Roxanne Albin has been in the financial services industry for over twenty years. Her financial career started off in bookkeeping. She later became the Business, Finance, and Administrative Director at a local 501c-3 nonprofit, where she worked for eleven years. Roxanne received her Bachelor of Arts in Strategic Management and her Master’s degree in Global Management from Dominican University of California. She has a passion for helping nonprofits and is known for her ability to clean up and improve disparate systems.

Roxanne’s role includes: client relationship management, managing the AFS staff, cleaning up and streamlining client systems, contract management, and overseeing accounting processes.

Roxanne serves as a Board Member for both Marin Alano Club and Postpartum Support Center.

In her free time, Roxanne loves to play with her grandchildren, spend time with her family and friends, hike, kayak, and play with her two dogs.

Unona Goreva accountant

Unona Goreva

Accounting Manager

Unona Goreva graduated magna cum laude from Sonoma State University with a Bachelor of Science degree in Finance. Upon her graduation, she attended University of San Francisco School of Law on an academic scholarship. She has been an accountant for over 5 years.

Unona is the Accounting Manager for Applied Financial Services, Inc., and she has been with us since May of 2017.

Unona’s role includes: overseeing bookkeeping and accounting tasks, client relationship management, staff training, staff workflow management, supervising AFS staff, supervising month-end close tasks, reviewing balance sheet reconciliations, and client task calendar completion.

In her free time, Unona enjoys relaxing on the weekends, listening to country music, and playing with her dog.

Tania Gonzalez accountant

Tania Gonzalez


Tania Gonzalez has more than three years of accounting experience. She is working toward her Bachelor of Science degree in Accounting at California State University.

Tania started her career with AFS in April 2018. Tania’s role at Applied Financial Services, Inc. includes: reviewing A/R, balance sheet reconciliations, and month-end close activities.

In her free time, Tania likes hiking with her husband, working out, reading, spending time in nature, and playing with her puppy.

Roger Valenzano Jr bookkeeper

Roger Valenzano, Jr.

Bookkeeper/Operations Manager

Roger Valenzano, Jr. started his career with AFS in 2018. Roger’s role includes: bookkeeping entry and tasks, journal entries, client administrative tasks, office management and procurement, and more.

Roger is currently working toward his Bachelor of Science in Business at Santa Rosa Junior College and will later attend a four-year college.

When he is not working or studying, Roger enjoys spending time with friends and family, playing with his niece and nephew, and hiking with the family dogs.

Ben O’Connor bookkeeper

Ben O’Connor

Bookkeeper/IT Specialist

Ben O’Connor began his career with AFS in February of 2018. His role includes: transaction entry, backup deposit entry, preliminary bank reconciliation, and other bookkeeping tasks.

Ben is currently studying Computer Science at Santa Rosa Junior College.

In his free time, Ben likes to bike around town, go out to eat with his girlfriend, explore, relax, and tinker with computers - building them from scratch.


Nhi Nguyen


Natashia Zipperman

Executive Assistant

Alexandria Kelley

Procurement and Community Outreach

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Applied Financial Services, Inc.

Hours: Monday - Friday 9:00 am - 5:00 pm


359 Bel Marin Keys Blvd., Suite# 1
Novato, CA 94949


Office: 415-842-7635

Applied Financial Services, Inc. provides customized, personalized bookkeeping and *accounting services for for-profit businesses and nonprofit organizations in Marin County, Oakland, San Francisco, Sonoma, Petaluma, Santa Rosa and beyond.

*The services we provide do not require any certifications or additional licenses

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